Using those PPM meters that are already deployed by Nielsen Audio for its electronic radio audience measurement service, the ratings giant announced today that, as part of its ongoing effort to advance television measurement, Nielsen will expand the use of its Portable People Meter technology to provide direct persons measurement for local TV ratings. “The addition of PPM panelists to Local TV service will effectively double the sample size and provide local clients with ratings that reflect precise measurement of local viewing behaviors and insights, and boost ratings fidelity,” said the company in a press release announcing the move to use PPM in 44 markets as a way to expand its television ratings sample size. The company reports it will begin to introduce PPM measurement for in-home and out-of-home viewing in 2017.
A recent feature entitled Sports Radio Comes of Age, penned by Diego Vasquez for MediaLife (an industry magazine that targets media planners and ad buyers), delves into just how much the Sports radio format has evolved and become “more sophisticated” since it debuted nearly three decades ago. In discussing Sports/Talk radio’s growth Vasquez writes, “There’s still some foolish raving, and a few oafish hosts remain … but the great appeal of Sports/Talk radio to advertisers remains its audience. It’s overwhelmingly male and skews young, including Millennials who have increasingly wandered away from traditional television. Because they eschew traditional media, this can be a difficult audience for advertisers to connect with, but they know they can find them on Sports/Talk radio.” Read the full feature — including how Sports radio offers advertisers ‘more bang for their buck’ when it comes to reaching young male listeners — HERE.
SiriusXM has launched VOLUME, its first-ever 24/7 Talk radio channel where music — its latest news, raging controversies, and non-stop debates – is the focus of the conversation. “VOLUME is Sports radio for music fans,” said Roger Coletti, Executive Producer of the new channel and a former programmer at MTV, VH1 and CMT. “VOLUME will be the ultimate place for fans to hear stories, share memories, discover new artists, and uncover the truth about their favorite artists, songs, albums and more.” Subscribers can hear VOLUME on SiriusXM channel 106, via the SiriusXM app, and online at siriusxm.com … BizTalkRadio will add Live Your True Life Perspectives with Ashley Berges to the network’s Saturday programming lineup, where it will air weekly from 2-3pm (ET) beginning this weekend (10/1) … Envision Networks welcomes KLBB-FM/Lubbock as the newest affiliate of its Drive By Funny syndicated comedy service.
AdLarge Media, the exclusive sales rep for the So Money podcast, proudly shares news that the Farnoosh Torabi-hosted on-demand show has won the prestigious 2016 Plutus Award for ‘Best Personal Finance Podcast’ … In other news from AdLarge Media, at last week’s NAB/RAB Radio Show in Nashville, the company announced it has teamed with San Diego-based Shout to Me — described as, “An audience engagement platform for radio that supercharges traditional call-in lines and revolutionizes the way radio stations interact with their listeners” — to affiliate and rep the service founded by media veterans John Coulter, Jonathan Berke and Bill Greco. Learn more about how Shout to Me works HERE … iHeartMedia and Advertising Age team up to launch Tagline, a new twice-monthly podcast offering “an insider’s perspective on what the world that influences pop culture is really all about.” Featuring a rotating series of hosts, the program’s content and participants will evolve organically, as each episode concludes with this week’s Tagline host “tagging” the next guests, via an unprompted phone call. The first season of the new podcast debuts in November and will include 24 podcasts and special edition episodes corresponding with select industry events.
News/Talk 93.5 & 1150 WNDB/Daytona Beach, FL afternoon drive host Marc Bernier (center) spent last evening (9/28) chatting with CNN’s Paul Begala (right) and Fox News Channel’s Tucker Carlson as host of the latest edition of South Florida’s ongoing Embry-Riddle Aeronautical University Speaker Series. Held in front of a live audience, the trio analyzed the performances of both candidates during this week’s first Presidential candidates’ debate, and discussed the outlook for the campaigns’ final weeks, as Election Day 2016 looms larger by the day.
CBS Corporation announced today (9/28) that in connection with its previously announced intention to separate its radio business, CBS Radio Inc. (CBS Radio) plans to offer $460 million of senior unsecured notes and to enter into a $1 billion senior secured term loan, in each case, subject to market and other conditions. A company press release says CBS expects that substantially all of the net proceeds from both the notes offering and the term loan will be distributed to CBS. The remaining net proceeds not used for such distribution will be used by CBS Radio for general corporate purposes and ongoing cash needs. Established in 1928, CBS Radio operates 117 stations in 26 markets, including all Top 10-ranked Nielsen Audio markets.
After 23 years at the helm of Salem Media Group’s Philadelphia radio stations, Russ Whitnah has announced he’ll retire as VP/GM at the end of this year. Whitnah (pictured) has been the “face” of Salem in Philly since the company entered the market with the purchase of WFIL-AM in late 1993 (a second station — WNTP-AM — was added to the cluster in 1994). Beginning his broadcast career as a sales rep for Oklahoma State University’s campus radio station in 1972, over his 44-year career Witnah’s radio resume included stints in Tulsa, Oklahoma City, Colorado Springs, Harrisburg and the Quad-Cities. “Russ has been a pillar for us in Philadelphia,” said Dave Santrella, President of Salem’s Broadcast Division. “He has personified the Salem mission day in and day out for many years.” Salem Operational VP David Ruleman has already begun a national search for Whitnah’s successor in Philly.
97.3 KIRO-FM/Seattle’s Ron & Don Show has teamed up with the Seattle Police Department, the Seattle Police Foundation, and mattress retailer Sleep Train, for the 2016 Beds for Kids Project. Created in 2014 by Seattle Police Officers Jeremy Wade and Ryan Gallagher, this year’s goal is to provide a minimum of 150 mattresses, bedframes, sheet sets, comforters and pillows to local children in need. KIRO hosts Ron Upshaw and Don O’Neill (pictured) have been passionate and active supporters of the Beds For Kids Project since its launch … Radio imaging and voiceover services company Benztown is busy compiling the company’s 3rd annual Benztown 50 List of Radio’s Biggest Imaging Voices (which will be released later this fall). Voice talents in the U.S. and Canada can get more details on the yearly list — which is based on multiple criteria — and apply to be included on it HERE … Fans of Vin Scully, the longtime voice of the Los Angeles Dodgers, will be able to hear the legendary broadcaster’s final audio broadcast on Sunday, October 2nd, via TuneIn’s MLB Radio. Sunday’s broadcast of the regular season’s final game between the Dodgers and the San Francisco Giants will mark the final sign-off for the iconic broadcaster, who is retiring after 67 seasons in the Dodgers’ broadcast booth.
Entercom/Portland names Mike Maloney Director of Sales for the 7-station Oregon cluster that includes 1080 The Fan (KFXX) and 910 ESPN Portland (KMTT). An 18-year market veteran, Maloney (left) joined Entercom last April to help launch the broadcaster’s Smart Reach Digital Portland division … Entercom has promoted Jacob Leesha to Digital Program Director for the company’s San Francisco cluster that includes FM Sports/Talker KGMZ. Leesha was most recently a member of the company’s corporate digital team … Cumulus Media moves Lori Bennett from her most recent post in Detroit to a new gig in Grand Rapids, where she’s taken on the role of Operations Manager for the five station cluster.
News Radio 1080 KRLD-AM/Dallas recently welcomed Dave Ramsey to town, where he hosted a sold-out Smart Money event that also featured best-selling author and financial expert Rachel Cruze. Pictured (L-R) are: Ramsey, KRLD News Director Paul Mann, CBS Radio/Dallas Local Sales Manager Paul Davis, and Cruze.