“Don’t Stop ‘Til You Get Enough”
Monday, June 29th, 2009
The title of that 1979 hit by pop-star Michael Jackson seems more than applicable today, as much of the media world has remained in all-Michael-all-the-time mode since his unexpected death late last week. Anticipate the frenzy to continue for weeks, perhaps even months, as the various twists and turns in the bizarre saga of Jackson’s life and death are breathlessly reported by both old and new media organizations, alike. In keeping with the trend, here are a couple of additional MJ items that landed in our inbox over the weekend:
PC World is warning that the Internet is awash in Michael Jackson viruses and malware as “fraudsters exploit the public’s interest” in the death of the “King of Pop.” The PC World website reports researchers have observed “hundreds of cases of malicious messages masquerading as information about Jackson’s death.” Bottom line? Be very wary of emails reporting to have exclusive news, info or video about Jackson and avoid clicking on links to sites offering such content unless you are sure of the source.
From Our “Brush With Greatness” Department: During a 1992 visit to the FAO Schwartz toy store in Chicago, Salem Radio Network VP Tom Tradup recalls that he and his wife noticed another shopper whom they wrote off as a “really bad Michael Jackson impersonator,” complete with surgical mask and a flashy outfit. Thinking no more of it Tradup and his wife headed off to the movies, only to read in the Chicago Sun-Times the next day that the real MJ and his pal Emanuel Lewis had been in town for a shopping spree at the Windy City toy store where they purchased about $8000 worth of goodies. “It turns our we were making fun of the real guy,” says Tradup. “One of the few time in my life I was speechless.”
That’s the advice for radio from Sabo Media EVP Harry Valentine regarding the death of Michael Jackson. Valentine (pictured), who lives in New Orleans, says he saw and heard reports all over the Internet and on satellite radio within minutes of Jackson’s death, but had a tough time finding coverage of the rapidly unfolding story on traditional radio. “In 45 minutes of constant punching around the radio dial in late afternoon [on June 25th], I heard absolutely nothing about Michael Jackson’s death on terrestrial radio,” says Valentine. “I realize that less than an hour of listening in one market hardly qualifies as a representative sample of radio, I’m sure many stations covered it. But, if your station failed to adequately cover Jackson’s death, consider this: We live in time with many new media channels of distribution. When something happens that your audience cares about, word will get out. If you choose to be part of it, you can bond with your audience and build brand equity for your station. Radio still has that ability. The alternative is to be irrelevant. A ‘buzz’ is not something to be squandered.”
After a 12-year run as PD of KLSX/Los Angeles, you’ll recall that Silver (pictured) was ousted earlier this year when CBS flipped that station from Talk to CHR. But, following a four-month stretch of what he calls, “funemployement,” Silver is returning to the company’s Tinseltown cluster in the newly created role of Director/Integrated Marketing for Oldies KRTH (”K-Earth 101″) and Smooth Jazz KTWV (”The Wave”). In his new gig Silver will work with AE’s and clients of those stations to help develop sales promotions and marketing ideas that will help advertisers and also drive audience share for the stations. He’ll report directly to recently promoted head of marketing and promotion for CBS Radio/Los Angeles, Amy Stevens.
WEEI/Boston launches a new iPhone application, powered by FlyCast, that allows listeners of the Entercom Sports/Talker to access live audio, on demand content, rewind capabilities and a direct link to Twitter to post comments … Newly confirmed FCC Chairman Julius Genachowski assumes his new job today. The U.S. Senate is expected to also soon confirm Mignon Clyburn and Meredith Atwell Baker as new FCC Commissioners … Hot on the heels of its number one finish on the USA Today bestseller list, Glenn Beck’s Common Sense (Threshold Editions) also hits #1 on the New York Times bestseller list this week and surpasses one million copies in print. The Premiere Radio Networks talk host and FOX News Channel personality is one of the few authors in history to reach #1 on the Times’ fiction, non-fiction and paperback original bestseller lists … Only a few hotel rooms are left and there’s just over a week remaining to take advantage of registration savings for Don Anthony’s 21st annual Morning Show Bootcamp, July 30th - August 1st, in Nashville. Get details on one of the industry’s best gatherings for on-air talents
In another sign of our growing new media times, the Radio-Television News Directors Association first announced the winners of this year’s Edward R. Murrow Awards for excellence in journalism earlier today via a post on Twitter. Among the 2009 network and News/Talk radio winners: CBS Radio News, NPR, ABC News Radio, WTOP/Washington, KGO/San Francisco, KMOX/St. Louis, KOA/Denver, KIRO/Seattle, WJBC/Bloomington, WRVA/Richmond, WAKR/Akron, and WDEL/Wilmington. View a complete list of all the 2009 Murrow winners — who will be honored at the annual RTNDA Awards Dinner on October 12th in NYC —


