From our “Not-Exactly-Talk-Media-News Department: But this story is important for any station in any format that airs contests. A jury has awarded $16 million-plus to the family of a woman who died after participating in Entercom-owned CHR KDND/Sacramento’s “Hold Your Wee For A Wii” contest. Jennfer Strange, a 28 year old mother of three, died from “acute water intoxication” after participating in the January 2007 contest in which contestants competed to see who could drink the most water without going to the bathroom. Several employees at the station were fired in the wake of Strange’s death, including the morning show team. No word on whether or not the company will appeal the decision that was handed down earlier this afternoon (10/29) following a lengthy investigation and trial.

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