Super Bowl XLIV Breaks Rating Records

Likely thanks to that aforementioned snowstorm that kept even more folks than usual trapped inside with their TV’s, yesterday’s NFL Super Bowl game drew a reported 106.5 million viewers who watched the New Orleans Saints defeat the Indianapolis Colts 31-17. CBS reports those numbers broke the previous television audience record of 105.9 million viewers who tuned in for the final episode of M.A.S.H. back in 1983. Along with a great football game, those 106 million people also saw the annual parade of highly anticipated Super Bowl commercials, including theĀ Tim and Pam Tebow spot that caused so much pre-game controversy. As Focus On The Family President/CEO Jim Daly told NTS MediaOnline Weekly last Friday (2/5), most viewers were probably surprised by the FOTF-sponsored ad, mostly for what it didn’t say vs. what it did say. In fact, the Tebow ad currently has amongst the highest “power rating” scores of all the Super Bowl ads being rated on this day-after-the-big-game at Hulu.com’s AdZone 2010.

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