“NoizBeam” Targeting Younger Talk Fans
June 13, 2011

Fisher/Seattle PD Travis Box tells NTS MediaOnline Today that, even prior to KVI/Seattle’s flip from Talk to Oldies late last year, there’d been a lot of conversation around the company’s Emerald City headquarters about “how we could take what we knew about spoken-word audio content to create a product/format for a new generation of listeners.” The company’s first foray into that realm is NoizBeam.com, a new digital Talk platform targeting 18-49 year olds. Utilizing the Internet, mobile apps, traditional broadcast and other non-traditional distribution, NoizBeam offers a roster of podcasts from around the northwest compiled into a single, user-friendly network. To highlight just a couple of the ‘not-your-dad’s-Talk-radio’ shows currently available: The Sibling Rivalry, billed as a discussion of “real lives, pop culture, news of the day and sometimes farts — because they’re funny.”¬†The Grapes of Rad, a show that challenges you to “listen like your sense of humor depends on it.” Check out the new venture’s full program lineup¬†HERE.