GBTV head honcho and Premiere Networks syndicated Talk radio host Glenn Beck is the subject of a Wall Street Journal feature, in which Christopher Stewart reports that Beck’s digital online television venture — launched barely six months ago — is on track to post some $40 million in revenues this year through advertiser and subscriber support. Beck (pictured) also told Stewart that he wouldn’t rule out a return to cable, but only as a supplier, not an employee. “I am a content provider,” he said. “I’ll provide content to anybody.” Read the full feature HERE … A post to Paragon Media Strategies blog this week offers an easy-to-follow primer to help managers and programmers get a quick snapshot of your station’s performance using Arbitron ratings analysis software. Paragon’s Larry Johnson lays out the details HERE .
March 15, 2012