Westwood One Pacts With NextRadio
July 15, 2014

Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ 6am-midnight) that Westwood One will sell on NextRadio’s behalf to pay the proceeds to Sprint. “We are confident that NextRadio is a game-changer for the radio industry and will reignite growth,” said Jeff Smulyan, Chairman and CEO of Emmis Communications – and the driving force behind NextRadio. “The addition of Westwood One to focus on the sales effort will allow companies to use ROS inventory to fulfill their pledges instead of writing checks. This gives every company an option.”