Rush And Cumulus Media Renew Vows
December 14, 2016

What a difference a few years makes. Back in 2013, then Cumulus Media CEO Lew Dickey openly feuded in the mainstream and industry press with Rush Limbaugh (left) during renewal talks between the company and Limbaugh’s syndicator Premiere Networks. This time around things are sounding much friendlier, as  Premiere and Cumulus announce a three-year renewal of their affiliation agreement that will keep The Rush Limbaugh Show on 33 Cumulus Media radio stations through 2019. Coming on the heels of Limbaugh’s recent 28th anniversary in national syndication, Premiere says the multi-million dollar deal “represents Limbaugh’s increased power and audience appeal as the most-listened-to national radio talk show host in America.” The iHeartMedia-owned network supports that accolade, citing year-to-year Nielsen Audio results for Rush: “Nationwide, The Rush Limbaugh Show has experienced significant year-over-year audience growth during 2016 with Persons 12+ (+21%); Adults 25-54 (+13%); Adults 18-34 (+12%); and Women 25-54 (+17%). Commenting on the deal renewal, Premiere Networks President Julie Talbott said, “Rush continues to be a dominant force in Talk radio. From continued ad sales growth and increased audience levels, to unparalleled audience connection, having an iconic talent like Rush in a station’s lineup drives valuable opportunities for advertisers and strategic partners. We’re delighted to continue our partnership with Cumulus.”