Recently, NextRadio, the smartphone app that provides free, portable FM radio listening, conducted an in-app survey that asked one simple question: “Election Day 11.8.2016: Do you plan to vote?” Some 40,000 users across all 50 states viewed the poll taken from June 19th to July 6th — before either party had officially nominated their candidate, prior to the weeks of non-stop mudslinging and prior to the official candidate debates. Yet even back then, 58% of respondents said they were “unenthusiastic” about voting in the 2016 presidential election, with 23% reporting they were ‘Undecided’ and a whopping 35% saying they don’t plan to vote at all. Not surprisingly, 74% of respondents who identified as News/Talk listeners said ‘Yes’ to the question of voting, with just 18% saying ‘No’ and only 8% saying they are ‘Undecided.’ Get more details on the NextRadio voter survey HERE.
PodcastOne debuts The Truth Barrel, hosted by Rolling Stone contributing editor and bestselling author Neil Strauss, and former pro-volleyball star, model and host of NBC’s Strong, Gabrielle Reece. The new weekly podcast grew out of Strauss and Reece’s regular pool-fitness workouts, which end with alternating deep conversation in Reece’s 220-degree barrel sauna (pictured) and plunges in a metal bath filled with ice. “When you’re half-naked and trying to survive in the blazing 220 degree heat of a barrel sauna, the truth comes out pretty quick,” said Strauss about the new venture … With the start of the NHL season TuneIn’s NHL Radio will enable fans to listen to their favorite team’s games anywhere for free via their Android or iOS mobile devices and at TuneIn.com … On October 28th SiriusXM launches its annual Scream Channel, featuring creepy sounds of the fall season holiday for subscribers through November 1st.
Westwood One inks a new partnership with TV talk show host and former mayor of Cincinnati, Jerry Springer, whose Tales, Tunes & Tomfoolery weekly podcast has joined WW One’s podcast and on-demand platform via audioBoom. The podcast — which also features Jene Galvin and Megan Hils — is streamed live every Tuesday night from the Folk School Coffee Parlor in beautiful, downtown Ludlow, Kentucky. “Jerry Springer is more than just a talk show host,” said WW One President and Cumulus Media EVP/Corporate Marketing Suzanne Grimes. “He’s a multi-media maven who knows how to parlay his expertise with people and politics into content that is eagerly devoured by fans and consumers. His entry into the podcast world is our good fortune and we are excited to bring this smart, funny, engaging podcast to our listeners.”
AdLarge Media, the exclusive sales rep for the So Money podcast, proudly shares news that the Farnoosh Torabi-hosted on-demand show has won the prestigious 2016 Plutus Award for ‘Best Personal Finance Podcast’ … In other news from AdLarge Media, at last week’s NAB/RAB Radio Show in Nashville, the company announced it has teamed with San Diego-based Shout to Me — described as, “An audience engagement platform for radio that supercharges traditional call-in lines and revolutionizes the way radio stations interact with their listeners” — to affiliate and rep the service founded by media veterans John Coulter, Jonathan Berke and Bill Greco. Learn more about how Shout to Me works HERE … iHeartMedia and Advertising Age team up to launch Tagline, a new twice-monthly podcast offering “an insider’s perspective on what the world that influences pop culture is really all about.” Featuring a rotating series of hosts, the program’s content and participants will evolve organically, as each episode concludes with this week’s Tagline host “tagging” the next guests, via an unprompted phone call. The first season of the new podcast debuts in November and will include 24 podcasts and special edition episodes corresponding with select industry events.
Westwood One pacts with Emmy and Peabody Award-winning comedian and actor Paul Mecurio to bring his 2 Chairs and a Microphone podcast to WW One’s podcast & on-demand platform via audioBoom. Westwood One will provide exclusive ad sales representation for the show, with advertisers getting access to endorsements, live reads, pre-roll, mid-roll, and post-roll advertisements … How I Got Here, a new podcast hosted by Tim Barnicle and Harry Hill, joins the roster at PodcastOne. The weekly show focuses on those who have “made it” in the entertainment business sharing stories of how they achieved their success. New episodes are posted every Tuesday at PodcastOne.com, the PodcastOne app and iTunes … Meanwhile, PodcastOne jumps into the serialized series business with Telling Stories: The Podcast, featuring serialized daily episodes, with a new story beginning each Monday. Developed in partnership with Blackstone Audio, the series will include dramas, comedies, science fiction tales and more … And there is yet more news from PodcastOne, which is partnering with Mandt VR to become “the first podcast company to enter the virtual reality space” via their new PodcastOne 360 platform. Using Mandt VR’s immersive technology, PodcastOne listeners will be able to watch their favorite podcasts in 360-degrees, placing them in the studio with their favorite hosts. Pictured above checking out the new technology are (L-R): PodcastOne CEO Jim Berk, Mandt VR Founder and CEO Neil Mandt, PodcastOne Founder and Executive Chairman Norm Pattiz, and Mandt VR Chief Strategy Officer Chadwick Turner.
WABC/New York has debuted an exclusive web series, Back to the Books Radio with Rita Cosby, at wabcradio.com. Cosby (right) talks with some of the most important voices in New York City and U.S. education about the condition of our education system and the issues affecting our children as they head back to school for another year … Sun Broadcast Group and Shazam For Radio has partnered with Max Media to bring ‘Shazamable’ content to radio listeners throughout Virginia. SBG reports Shazam for Radio is now in use on more than 1,000 radio stations nationwide … United Stations Radio Networks and Phantom Producer announce the debut of The Phantom Producer Android app. The app joins the previously released Phantom Producer iOS app and gives full functionality of the imaging service to any Android device through the Internet or mobile network … The New York Times partners with Art19 to migrate its entire catalogue to the podcast distribution network. The news comes on the heels of ART19’s recent deals with Midroll Media, Wondery and DGital.
With pre-season football well underway and some 57 million Fantasy Football fans currently drafting their teams, Nielsen-Scarborough recently examined just who is the Fantasy Sports podcast listener and what are some key opportunities for marketers who want to connect with this growing consumer segment. Nielsen-Scarborough reports 62% of Fantasy Sports podcast listeners are between 18-49 and have a household income close to $80,000 per year — that’s about 8% higher than the average U.S. household. Among the marketing messages that Fantasy Sports podcast listeners are highly interested in are those about Travel, where they are 62% more likely than the average podcast listener to have taken 10 or more domestic airplane trips in the past year; Automotive, where they’re 31% more likely than the average podcast listener to be planning a vehicle purchase; and Food and Beverage, where they are more likely to consume domestic, import and microbrew beers than the average podcast listener. In an executive summary of the report Nielsen states, “Podcasts are becoming more influential among consumers and can influence consumer spending, Whether you’re a travel company promoting winter getaways, a car dealership introducing the 2017 models, or a restaurant trying to bring in new guests during game day, podcasts can be a medium that delivers new and spend-ready audiences. Read more details from the recent study HERE.
Total Traffic & Weather Network (TTWN) and global weather intelligence provider Baron have inked a multi-year, data-collaboration partnership. Together, the companies will work to create the next generation of integrated traffic and weather solutions, with the first integration — available immediately to TTWN automotive traffic and weather partners — designed to enhance the connected car driving experience by providing better road guidance, smoother commutes and increased safety … TuneIn and Skyview Networks announce an expansion of their multi-year partnership for digital media solutions. Skyview, which engineers the process of preparing audio for digital readiness for TuneIn, will now process additional streams for the mobile audio platform, including 45+ more collegiate streams, as well as 24/7 simulcasts of NBA TV, NFL Network, MSNBC, CNBC and more … The Motley Fool has partnered with Amazon to provide a stock market update for users of the Amazon Echo. The new 90-second reports can be accessed seven-days-a-week by Echo users, just by asking ‘Alexa.’
Forbes and PodcastOne form a partnership to launch the Forbes On PodcastOne network. Overseen by Forbes, the new podcast network will feature “smart, timely programs that integrate Forbes content and are hosted by Forbes contributors or staff journalists.” For the launch, beginning the first week of October, the roster will be comprised of four programs, The Limit Does Not Exist, Mentoring Moments and Hiding in the Bathroom — produced by Forbes for its Women@Forbes digital network — and The Premise, a tech podcast developed and launched by Forbes several months ago. “We’ve had a lot of ‘Oh, wow’ moments at PodcastOne,” said company founder and Executive Chairman Norm Pattiz. “But none bigger than this. An exclusive podcast partnership with Forbes is a very big deal for our network.” Forbes on PodcastOne programs will be available on Forbes.com, PodcastOne.com, the PodcastOne App and iTunes.
Cumulus Media has announced it is among the first radio companies to use Twitter’s Moments — collections of Tweets that share the stories happening on Twitter, curated by the social media platform and select partners — and to curate the best stories from Moments across some 452 radio stations nationwide and Cumulus-owned Westwood One’s syndicated programs. You can experience Cumulus Media Twitter Moments at @CumulusMedia on Twitter and from select Cumulus radio stations including News/Talker WLS-AM/Chicago and Sports/Talk KNBR/San Francisco. “We are beyond thrilled to be part of this innovative feature from Twitter,” said Suzanne Grimes, EVP, Corporate Marketing for Cumulus and President of WW One. “It’s the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners.”