Tom Gresham’s Gun Talk adds new affiliates KARN/Little Rock, WBRN/Big Rapids, MI, WNDA/New Albany, IN and simulcast partner WLRS/Eminence, KY, and WINT/Willoughby, OH … WPTK/Raleigh, NC adds Free Talk Live (FTL) to the station’s weeknight lineup. Both FTL and Gresham’s week show are syndicated by Talk Shows USA … Don Bischoff is named Chief Communications Manager and Tony Cutillo as Executive Creative Director at Tampa-based Eclectic Media PR. Both will report to company president and founder Shannon Rose … Out Of The Friend Zone, hosted by Heidi Selexa (pictured) debuts on CRN Digital Talk Radio. The one-hour show is billed as, “An open platform to expose and explain misunderstood signals, signs and messages between the sexes.”
Back in June, Clear Channel Media & Entertainment debuted AuDIO — a proprietary radio targeting tool for political advertisers. Today the company announced that the Audience Delivery Optimizer now incorporates Nielsen radio audience measurement data, allowing AuDIO to further enhance its ability to identify key voter segments. The alliance marks the first time that Nielsen’s PPM currency data is being combined with specific public voter info to create what CCM&E dubs “a powerful new tool for political advertisers.” As to how it works, AuDIO matches key info on some 245 million listeners of Clear Channel’s 840 broadcast radio stations nationwide with leading political databases to make actionable predictions about which desired voter segments are listening to which stations at which times. Using the ten most common political segments, AuDiO can determine how many voters radio reaches in any political district around the country and identify the media preferences of any segment, giving advertisers key information about which media is best to reach which voters. CC says that AuDiO works at all levels of national, statewide and local elections, and will be available for the upcoming 2014 election cycle.
Mark Ramsey Media namesake and long time media trends watcher, Mark Ramsey, says that although Pandora is famous for its music, not Talk, those of us in spoken-word radio should expect that to change in the not-to-distant future. Ramsey (pictured) believes the coming expansion into spoken word for Pandora will be driven by Talk’s ability to deliver unique, original content — something music programming simply cannot provide. “Pandora will take a slower path to this destination than smaller players because it has the biggest footprint and thus the most patience, while the smaller guys will have to worry about survival and risk getting lost in Pandora’s wake,” says Ramsey. “But come it shall.” And how will Pandora make a splash when it ultimately dives into the deep end of the Talk radio pool? “What I most expect is that they will make a single big hire,” Ramsey speculates. “Somebody who is not on the radio now, but who has a national profile and is probably most famous in the entertaiment world — music, comedy, or both. Someone with extensive reach in social media. Someone in the bullseye of TMZ.” Read more of Ramsey’s theory on Pandora’s coming expansion into spoken-word programming HERE.
Apple is reportedly making a $30 million acquisition of News/Talk radio and podcast app Swell. Described as being to Talk radio what Pandora is to music radio, Concept.io’s Swell app allows users to create personalized stations using streaming content from the app’s participating partners. Get more details from the Wall Street Journal’s Lizette Chapman HERE … TechCrunch.com’s Darrell Etherington reports that NPR is rolling out NPR One, a new app designed to deliver NPR’s programming “in a way that combines the benefits of both streaming and terrestrial radio.” TechCrunch reports the app — which combines streams of NPR’s news broadcasts with curated news stories to satisfy individual users’ specific tastes — is separate from NPR’s existing mobile offerings and is available free at the App Store and via Google Play. Read more details HERE.
AdsWizz, an advertising technology provider for the digital radio and audio industries, and Clear Channel’s digital radio platform iHeart Radio have formed a partnership to develop a new delivery insertion method for targeted ads in live broadcast radio streams. AdsWizz’ ad serving technology will enable Clear Channel to “deliver a tailored advertising experience based on individual listeners’ specific characteristics,” including user profiles and preferences, location and devices used for more than 840 CC radio stations nationwide … Media business software solutions and services provider Marketron debuts a new location-based advertising solution that will enable targeted advertising to consumers based on their exact location. The new solution means broadcasters can now offer mobile targeting to their advertisers. It will also provide full transparency to reporting and campaign overview for both stations and their advertisers as well as support all ad units including rich media, video, and native ads … AdLarge Media inks an exclusive national advertising sales representation agreement with its newest partner, Commotion, a “breakthrough listener-engagement platform” for radio stations that enables real-time communication.
The first phase of a two-part study completed by media research firm Coleman Insights and its knowDigital division reveals that NextRadio, the app that allows consumers to listen to local radio stations using the FM chips already installed in their smartphones, offers solid potential to address the portability needs of radio listeners. The research was funded by the NAB and completed in cooperation with Emmis Communications, which developed NextRadio and has spearheaded the radio industry’s support for its rollout. Among other findings, the study found that many smartphone owners perceive that their ability to consume broadcast radio outside of their car or at home is restricted by their lack of access to devices that can receive broadcast signals. When participants were introduced to NextRadio and given an opportunity to use it during the interviews, they expressed the belief that the app would make FM a truly mobile medium, allowing them to listen to radio while engaging in other activities — something many respondents believe is currently unavailable. “To anyone over 40-years old who grew up with transistor radios and Walkmans, the idea that radio isn’t mobile is striking,” commented Coleman Insights President/COO Warren Kurtzman, who conducted the interviews along with knowDigital president Sam Milkman. “That is, however, the perception among many consumers in their 20s and 30s and it appears that NextRadio has a great opportunity to address that challenge.” Watch a streaming video presentation of the study’s findings HERE.
Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ 6am-midnight) that Westwood One will sell on NextRadio’s behalf to pay the proceeds to Sprint. “We are confident that NextRadio is a game-changer for the radio industry and will reignite growth,” said Jeff Smulyan, Chairman and CEO of Emmis Communications – and the driving force behind NextRadio. “The addition of Westwood One to focus on the sales effort will allow companies to use ROS inventory to fulfill their pledges instead of writing checks. This gives every company an option.”
Soon to be ex co-host of ABC-TV’s The View, Jenny McCarthy (pictured) will host Dirty, Sexy, Funny with Jenny McCarthy, a live, limited-run, one-hour weekly series available to SiriusXM subscribers on Wednesdays at 6pm (ET) on the satcaster’s Stars channel. Guests already booked to join McCarthy on her new show include Chelsea Handler, Perez Hilton, and Jenny’s fiancé Donnie Wahlberg. “It’s no secret that I love to talk and I’m excited to do it on SiriusXM without having to interrupt anyone or keep things clean,” said McCarthy. You can bet your sweet ass this show will live up to its title.” Commenting on the addition of McCarthy to the female-targeted Stars channel lineup, SiriusXM President and Chief Content Officer Scott Green said, “Jenny’s no holds barred style and playful personality is sure to entertain listeners. We are excited to welcome her and offer her a platform to have uncensored, unscripted conversations about the topics she’s passionate about.”
ABC Television has confirmed rumors that Rosie O’Donnell (left) is headed back to The View to co-host the long running midday TV chat fest with current host Whoopi Goldberg and two additional co-hosts to be announced. TV Newser has more details on the retooling of The View’s dais in the wake of the recent retirement of the talk show’s founder, Barbara Walters HERE … You Herd Me, a new show featuring the best segments from Colin Cowherd’s daily ESPN Radio broadcast, will debut Monday (7/14) at 4:30pm on ESPN2. The Herd With Colin Cowherd will continue to be broadcast Monday through Friday from 10am-1pm on ESPN Radio … Greg McElroy, who quarterbacked the Alabama Crimson Tide to a BCS National Championship title in 2010, is joining the roster at SiriusXM’s College Sports Nation channel. McElroy and SiriusXM’s Taylor Zarzour will co-host The First Team, a new “live” three-hour morning show that bows Monday (7/14) at 7am (ET).
In the wake of the firing of Opie & Anthony Show co-host Anthony Cumia by SiriusXM, The Motley Fool’s David Stegon weighs in with his analysis on what the real costs for the satcaster could be. “The company decided to part ways with Cumia in an effort to avoid backlash from listeners, its advertisers, and other on-air talent,” writes Stegon. “But it also got an ugly protest from Cumia’s fans who canceled their accounts in support of the embattled host. More importantly, the move also will make it more difficult for SiriusXM to attract the on-air talent that can differentiate the service in an increasingly crowded music marketplace.” Read the full story — including how Stegon thinks SiriusXM should have handled the incident differently, and why he believes Talk talent will be critical to satellite radio’s future — HERE.