That was the title of a free webinar offered yesterday (11/18) by Westwood One. Hosted by the company’s Chief Marketing Officer Pierre Bouvard, a roster of special guests presented the industry with “new insights about the podcast consumer and advertiser sentiment about podcasts.” Among some of the highlights from the presentation:
• Consumers are engaged with podcast advertising, with 65% of podcast listeners telling a 2015 Ipsos poll they recalled an ad after listening to a show one day earlier.
• In the next six months, nearly 1 out of 10 agencies and marketers said they “definitely would advertise” in podcasting in the next six months. Meanwhile, 50% of both agencies and marketers said they “might advertise” in podcasting in the next 6 months.
A quote of particular interest we noted from the session came from Buzzfeed Director of Audio, Jenna Weiss-Berman, who offered this take on the potentially big opportunity for podcasters in the future: “Cars. That’s the real opportunity here,” she said. “If someone can figure out how to make podcasts more easily accessible in the car, if the technology improves there and there’s some way I can just press play on my podcast app, or if it’s somehow built into cars, I think you’ll see [podcast listening] numbers rise pretty dramatically.”
SiriusXM will offer a special eight-part satellite radio series focused on the history behind several of the most storied rivalries in the history of college football. Gridiron Grudges: College Football’s Fiercest Rivalries will debut on Monday (11/23) and will be available to subscribers throughout the Thanksgiving holiday week. Rivalries that will be explored include Ohio State vs. Michigan (a series that dates back to 1897), Auburn vs. Alabama (a rivalry which began in 1893) and Oklahoma vs. Oklahoma State (a gridiron battle first waged in 1904). The special series will play nationwide on the satcaster’s SiriusXM College Sports Nation channel … Sun Broadcast Group’s syndicated Marilu Henner Show adds new affiliate 1490 KMET/Banning, CA. Henner now airs from 9am-noon (PT) on the SoCal Talk station …. Stephan Multimedia nationally syndicated talker Doug Stephan (pictured) is gearing up for his annual holiday gift to Talk radio, offering stations in markets where his daily Good Day morning show doesn’t already air, the opportunity to try the show with no contract or long-term commitment during the holiday season. “We welcome any station that wants to deliver live programming through the holidays to try the show for free,” says Doug. “We’ll be working live on Thanksgiving, Christmas Eve and Christmas Day, and on both New Year’s Eve and New Year’s Day.”
That’s the question posed by researcher Richard Harker in his latest Radio Insights blog post, in which he opens up a new front in the ongoing conversation questioning the accuracy and reliability of Nielsen’s PPM electronic audience measurement. “Independent estimates put online radio listening at close to 80 million listeners in PPM markets, yet according to Nielsen, streaming listeners total less than half a million,” says Harker. “On top of that, only one quarter of PPM markets have even one station with measurable streaming numbers. Three-quarters of PPM markets lack a single measurable streaming station. Can that really be true? Can it be true that essentially no one is listening to the streams of encoded radio stations? We don’t think so. And a few calculations back up our doubts.” Read Harker’s full post HERE.
Adam Carolla — who enjoys ‘braggin rights’ as the Guiness Book of World Records holder for most downloaded podcasts — and PodcastOne, the advertiser supported podcast network that’s carried Carolla’s podcasts since the company’s launch, have announced a new deal extension that keeps Carolla and PodcastOne founder Norm Pattiz in business together for at least the next five years. In addition to serving as the exclusive sales and marketing representative for the Carolla Digital lineup of programs, including the award-winning Adam Carolla Show, the two companies will also work closely on the production and development of new programming. Commenting on their deal extension, both parties gushed with mutual admiration, as Carolla said it was “great to continue working with Norm and the PodcastOne team,” while Pattiz added, “I learned one lesson very early in life – if you want to do something, do it with the best. I’ve been working with Adam since his Loveline days and I hope that my obituary is read on his show first!”
News journalists may now have a new “non-human” competitor when it comes to landing that next newsroom gig. North Carolina-based Automated Insights is launching a new public version of its 8-year-old Wordsmith. Sometimes derided by journalists as Robot Reporter, Wordsmith is a technology that can automate news coverage based on data gathered from sources such as financial statements or sports statistics. “With the rapid rate of innovation in virtually all areas of our lives, it’s surprising that the way we write remains largely unchanged.” writes Automated Insights CEO Robbie Allen in a post to the company’s blog announcing the public beta launch. “Sure, we use the keyboard instead of the quill, but our actual writing process — crafting a single narrative one word at time — would be familiar to Shakespeare, Shelley, and Salinger. Until now. We’ve launched the public beta of our Wordsmith platform, a new way to write and develop content using data. The process is part writing text and part writing logic, with data as the glue that ties everything together. Instead of writing a single story at a time, you create a story structure that can generate an unlimited number of articles. Wordsmith updates the writing process for the era of Big Data and helps customers boost the return on their data investment.” Want to know more about Wordsmith? Click HERE.
Effective October 26th, E! News co-anchor, producer, actress, and two-time New York Times best-selling author Maria Menounos (left) will host Conversations with Maria Menounos, a new, one-hour (1-2pm/ET) Monday-Friday show on SiriusXM’s Stars channel … If you couldn’t make it to last month’s NAB/RAB Radio Show in Atlanta, you can check out key moments and highlights from the annual broadcasters’ confab — including on-demand video of special events — HERE … That’s Los Angeles Mayor Eric Garcetti and KNX/Los Angeles Investigative Reporter and Anchor Charles Feldman (pictured, right) diving under the studio desk for the recently held ‘Great California Shake Out’ — a broadcast designed to discuss earthquake preparedness and inform people of the proper ways to take cover when a temblor inevitably rumbles across Southern California. (We’re just hoping someone remembered to vaccum the floor under that console first!) … Department Of DOH! In last Friday’s (10/16) edition of NTS MediaOnline Today we made retired Talk radio host Barry Young just a little bit more than ‘nearly famous’ when we mistakenly labeled him in a photo as another legendary talk host named Barry — the one and only Barry Farber. While we apologize for the mix-up, we’re also pretty sure that both Barry’s would be more than happy to be in one another’s talented company.
TheBlaze Inc., radio and TV talker Glenn Beck’s 24-hour news, opinion and entertainment network, has hired political commentator and TV personality Tomi Lahren (right) as a host and contributor. Lahren’s commentary segments, Final Thoughts with Tomi Lahren, will debut this week on TheBlaze TV and will air weeknights during primetime programming. In addition, her self-titled one-hour television program will launch this November at 8pm (ET). The South Dakota native and UNLV political science and journalism grad previously hosted One America News Network’s On Point with Tomi Lahren. “Tomi’s thoughtful and insightful commentary has positioned her as the fresh voice of an often overlooked group — conservative millennials,” said Kraig Kitchin, CEO of TheBlaze. “She has a proven ability to connect with younger audiences and we are pleased to welcome her to TheBlaze family.”
TuneIn inks a multi-year partnership with the National Football League that will bring play-by-play audio coverage of every NFL game from all 32 teams to TuneIn Premium subscribers. Beginning today (10/12) TuneIn Premium subscribers can access the new NFL On TuneIn channel featuring audio from select NFL programming. Beginning next month subscribers will also have access to the Live Look-In Show, a weekly 1pm-8pm (ET) Sunday show that will feature live analysis, stats and drop-ins of local radio coverage of games in progress all day long. “TuneIn’s mission is to give our global listeners the best content in the world,” said John Dunham, CEO of the San Francisco-based company. “We couldn’t be more excited to be adding the #1 domestic sports league to our offering, and we’re thrilled that the NFL has chosen us to be their global audio distribution platform.”
Nationally syndicated talker Kim Komando has the low-down on that new proposed Facebook “Dislike” button and shows us a selection of “Reaction Emojis” being tested by FB users in Spain and Ireland that could be the model for a so-called ‘Dislike’ button for users in the U.S. and elsewhere. Check out the full story HERE … Apple News and Facebook’s Instant Articles are just a couple of the kind of new technologies that tech giants are using to attract more users with faster mobile news apps. Read more on why mobile news apps are growing rapidly HERE … Meanwhile, a recent report from Experian Marketing Services says, while Millennials are practically hard-wired to their mobile phones, Baby Boomers are considerably less attached to them, especially when it comes to the subject of mobile ads. Overall, just 5.2% of Boomers surveyed were interested in receiving ads on their mobile phone at all. Read more HERE.
40-year Sports radio personality Tony Bruno (right) inks a deal to bring his self-titled podcast to the lineup at PodcastOne. Bruno’s podcast will debut at the site on October 8th … TheBlaze and DISH Network reach a multi-year renewal agreement for continued carriage of TheBlaze, Glenn Beck’s news, information and entertainment network. Led by Beck’s daily TV show, the network is part of DISH’s selection of news and commentary programming representing all points on the political spectrum … SiriusXM Urban View channel host Joe Madison (‘The Black Eagle’) will moderate An American Conversation – We Are All Americans, an ongoing series focused on the need for a national dialogue about race in America. The special will debut this Friday, October 9th … Reporta, a free new app from the International Women’s Media Foundation, provides journalists with a quick and convenient lifeline when they’re out in the field. The app, which is available for Android and iOS devices, features functions that allow journalists to stay in touch with their contacts while reporting in hazardous areas. Read more HERE.