A post at SocialMedia.com reports on a recent study to help content marketers better understand who consumes what on social media and provide insights on their respective content preferences. Conducted by BuzzStream and Fractl with over 1,200 people from three generations — Millennials, Generation X’ers and Baby Boomers — some top line findings from the study include: Across all generations, 8pm-11:59pm are the hours that most people like to consume content, so seek to post new content to your platforms during those hours; Generation X uses Twitter as a primary content sharing platform 70.4% more than Baby Boomers, while Boomers use Google+ as a primary content sharing platform 92% more than Millennials; and Baby Boomers seek out content about world news 94.7% more than Millennials. Another important point to note is the need to optimize your content for mobile consumption, especially if you are targeting Millennials. The study reports that of those using a mobile device to consume content, over 52% are Millennials (people born between 1981-1997). Get additional facts and see info-graphs from the study HERE.
SiriusXM will commemorate our nation’s fallen service men and women of all generations this Memorial Day by broadcasting Taps across every music, Sports, Talk, and entertainment channel on the subscriber-based satellite radio service. The one-minute solemn observance will be broadcast at approximately noon (ET) on Monday, May 25th, in recognition of the national holiday honoring those who gave their lives in service to our country … Remote News Service, which offers “hyper-localized news content” for radio stations in all market sizes on a cash/barter basis through Benztown, has launched a new website that offers free trending news to the site’s visitors, along with a new blog by RNS President Lesley Lotto, Sorry Not Sorry! Personal Insights From A Radio News Manager.
Philadelphia-based GeoTraffic, billed as “the first and only traffic network to provide professionally broadcast human-voiced reports, cross-platform and on-demand,” has announced it has moved from beta mode to commercial deployment of its audio traffic platform, featuring a new ‘personalization’ feature. The feature allows users to to choose the roads that are relevant to their regular commute and get a curated and personalized traffic report wherever and whenever they want on-demand. “When we think about the ideal traffic report, it isn’t everything about the city on some radio station’s predetermined schedule, or having to sneak peaks at a screen while driving,” said GeoTraffic CEO Frank Rizzo. “I want to hear about traffic on the three roads that I travel to work — the roads that are relevant to me. Using ‘personalization’ that report is now available as a single report.” GeoTraffic is available for distribution on numerous platforms including connected dashboards, navigation systems and apps, digital news and entertainment platforms and Internet radio. Find out more HERE.
Kudos to CBS Radio/Philadelphia SVP/Market Manager Marc Rayfield (left) who was honored last night (5/14) by the city’s Police Athletic League as one of three of Philly’s ‘Most Distinguished Business Leaders.’ Since 1968, the annual PAL Award has honored individuals who have made extraordinary contributions in support of PAL’s mission of Cops Helping Kids … Congrats to NRG Media President Mary Quass and Dan Vallie, founder of Vallie-Richards-Donovan Consulting and the National Radio Talent System, as both have been announced as winners of the Conclave Learning Conference’s 2015 Rockwell Award. Both will be honored at Conclave’s 40th anniversary celebration, July 16th and 17th, in Minneapolis … As NTS MediaOnline Today first told you way back in February, the legendary and mercurial Art Bell is planning a comeback with a new nightly digital talk show. In an update posted to his website, Art says his new venture, dubbed Midnight in the Desert with Art Bell, will debut on July 20th. The show will stream free online (and on smartphones via the TuneIn app) Monday-Friday, from midnight-3am (ET), on Art’s Dark Matter Digital Network.
Condolences: To the family, friends and co-workers of longtime WSYR/Syracuse host Joe Galuski who has died following a lengthy battle with cancer. He was 64. Ironically it was Galuski’s second battle with the disease. He was previously diagnosed and overcame non-Hodgkins lymphoma some 22 years ago. Syracuse.com’s Chris Baker profiles Galuski’s life and his more than 25 years on the air in the upstate New York city HERE.
Cumulus Media has named digital and social media pro Lori Lewis to the newly created position of Vice President/Social Media. In this new position, Lewis (pictured) will work with Cumulus’ programming and sales teams to develop integrated social media strategies for the company’s radio stations and for Cumulus-owned Westwood One. Most recently Director of Digital and Social Strategy for Jacobs Media, the 25-year broadcast veteran’s resume also includes a run as Multi-Media Content Manager for Midwest Communications, along with a decade of on-air and radio programming gigs. Lewis will report directly to Cumulus Media President/CEO Lew Dickey who said, “Lori is our industry’s foremost authority on social media. She has architected successful social strategies for many of the biggest brands in radio. We are excited for Lori to bring her unique experience and expertise to our station group as well as to our affiliate partners at Westwood One.”
CBS Radio and CBS Local Digital Media have added a number of new shows to the company’s Play.it podcast network. New offerings include CBS Local News Headlines; Former CNN Senior Executive Producer Michael Schulder’s Wavemaker Conversations; Jayson on the Rebound, with former New Jersey Nets player Jayson Williams; The Marilu Henner Show (syndicated to broadcast radio via Sun Broadcast Group); and more … African American popular culture and entertainment news website Bossip partners with PodcastOne to produce Bossip Presents: Don’t Be Scared, hosted by Bossip staffers David Dennis, Jason “Jah” Lee and Danielle “Danni” Canada. The new podcast premieres Wednesday (5/6) … PodcastOne has also launched InnerView with Katie and Voxx, hosted by entertainment reporter Katie Wagner and international celebrity psychic Voxx Voltair. The weekly podcast “combines the hottest news in Hollywood with astrology, clairvoyance, numerology, and Tarot readings, along with the latest gossip, fashion trends, and secrets from celebrity guests.”
Just in case you might have forgotten to pencil in Monday’s (5/4) holiday on your calendar, may we remind you that May 4th (… cue stirring theme music in your head here …) is officially ‘Star Wars Day’ across the galaxy. A day that’s near and dear to the hearts of Star Wars fans everywhere, ABC Radio and Slacker Radio will celebrate the event with a special digital station, Star Wars: May The Fourth Be With You, hosted by ABC News Radio Entertainment Correspondent David Blaustein and the network’s Entertainment Contributor Matt Wolfe. The special station will feature insights and perspectives from expert and celebrity fans, including Ivan Reitman, Tom Hardy, Morgan Spurlock, Sebastian Stan, Adam Goldberg and Josh Groban. It will also include interviews with actors from the original trilogy, including Billy Dee Williams, Jeremy Bulloch and Carrie Fisher. Officially endorsed by Lucasfilms, the “pop-up” ABC Radio/Slacker station will explore some of the most memorable scenes and events from a galaxy far, far away, and also feature memorable audio from the iconic film series.
At the company’s first-ever ‘Soundfront’ event this week, iHeartMedia unveiled a new series of original audio programs, designed to “allow marketers to collaborate with a host of celebrities and talent through customized and creative storytelling.” iHeart has teamed up with a variety of creative talent to produce “innovative audio programming and storytelling” that will air as long-form segments on iHeartRadio and short-form segments across iHeartMedia radio stations nationwide. “In the age of visual distraction and shorter attention spans, audio has the ability to break through and get heard better than any other advertising,” said Gayle Troberman (right), iHeart Media CMO/EVP. “We are seeing increased engagement in audio programming, both on air and via podcast, and original audio forces us to get back to the basics of telling stories simply and honestly, which consumers love. We believe most marketers are massively under invested in the power of sound and the iHeartMedia Soundfront is our opportunity to challenge the industry to explore the creative potential of sound to tell and sell better.” See the list of new audio programming ventures announced by the company HERE.
ABC News Radio will offer users “radio on your wrist” as part of the new Apple Watch. Listeners can stream right from the ABC News app to their phone, while controlling the stream from Apple’s ‘new school’ wrist watch … Sun Broadcast Group taps former Shazam VP/Strategic Initiatives David De Busk as Digital Development Advisor. De Busk will work with Sun’s expanding digital department on the company’s Shazam for Radio project … KNX/Los Angeles will host Achieving Small Business Success, a May 8th breakfast and networking session designed to bring together prominent local business leaders and successful entrepreneurs. Frank Mottek, KNX business reporter and host of the CBS Radio all-newser’s daily Business Hour, will moderate the discussion that will touch on small business trends, the impact of a rising minimum wage, crowdfunding, employee benefits, insurance, regulations and marketing.
On Earth Day 1970, WABC/New York’s Curtis & Kuby Show co-host Curtis Sliwa (right) opened the first recycling center in Brooklyn. With Earth Day 2015 just around the corner, Sliwa is still recycling 45 years later, as each week he grabs his trusty hand truck and hauls all of the dailies, weekly, free and neighborhood newspapers that he “loves to read old school style” to a local recycling center. In fact, the longtime NYC radio host says there’s a pretty fair chance the pizza boxes listeners bring home their pies in could have been made from all those newspapers he’s been recycling for all these years … TuneIn has announced the popular app’s library of “over 100,000 live radio stations and 4 million on-demand programs and podcasts” will be accessible “right from your wrist” on the new Apple Watch, set for release on April 24th. Additionally, the TuneIn Radio App is now compatible with Apple CarPlay … iHeartRadio reports listeners can now download the customized app for free from the Xbox Store to access iHeartMedia’s digital radio service via the Xbox One gaming platform … CONDOLENCES: To the family friends and colleagues of legendary Chicago Bear and 670 The Score (WSCR/Chicago) Bears’ post game host Doug Buffone, who has died at age 70. The Score has more on Buffone’s colorful football and radio career in the Windy City HERE.