» Fool Says "Mad Dog" Signing Makes "Cents": Motley Fool contributing editor Rick Munarriz says the recent signing of Sports radio veteran Chris "Mad Dog" Russo by Sirius XM Radio for a reported $15 million, makes good financial sense even as CEO Mel Karmazin is preaching expense cuts at the newly-merged satcaster. "The key for Sirius XM is to keep attracting radio stars if the contracts make economical sense," says Munarriz. "Taking someone away from terrestrial radio -- like Russo -- is a win. The more content Sirius XM controls, the easier time it will have winning over new subscribers on the basis of exclusive programming." Read more of what Munarriz predicts about the future for Sirius XM HERE

» Potter Joins KRMG/Tulsa: Former WBAP/Dallas News Director and anchor Dan "Don't Call Me Harry" Potter has been named ND and Assistant Program Director at the Cox Radio News/Talker. "Dan brings a level of credibility and achievement compatible with KRMG's heritage as Tulsa's news leader," says Ops Manager Drew Anderssen about the arrival of the 25-year radio news veteran at the station. "We expect him to enhance that image, as well as lead KRMG's ongoing efforts to expand our online coverage."

» CBS Radio News Stands Up To Cancer: The network will offer a radio simulcast of the previously announced three TV network special, Stand Up To Cancer, that will air on September 5 from 8-9pm (ET). Hosted by network television anchors Katie Couric, Charles Gibson, and Brian Williams, CBS Radio News is the only radio network scheduled to participate in the commercial-free hour devoted entirely to raising funding for cancer research. "Radio has always been a medium that gives back to the community and we hope that by airing this program we'll help to play a role in the continuing effort to fight cancer," said CBS Radio News VP Harvey Nagler. "We're honored to simulcast this significant event."

» Federal News Radio Digs Dorobek: As part of a newly revised lineup that will debut September 15, WFED/Washington hires veteran journalist and former Federal Computer Week editor-in-chief Chris Dorobek as co-anchor of the Bonneville-owned outlet's afternoon Daily Debrief program. Dorobek will share the mic with Amy Morris from 3-7pm and will also be managing editor of the station's highly successful website FederalNewsRadio.com. Dorobeck's arrival and the debut of the station's revised lineup will coincide with the recently announced expansion of WFED's programming to AM 1500 and AM 820, giving the station significantly improved coverage across the DC metro.

» WGN America Adds Bob & Tom: Tribune Broadcasting's nationwide TV channel adds Premiere Radio Networks Bob & Tom Show for a Monday-Friday, Midnight-1am slot beginning November 3. The TV broadcast will include highlights of the daily syndicated morning radio show hosted by Bob Kevoian and Tom Griswold. WGN SVP/Programming and Development Sean Compton calls the addition of the Indianapolis-based duo to the TV station's fall schedule, "in line with our strategy of providing our viewers quality entertainment they can't get anywhere else."

» In Tomorrow's NTS Aircheck Weekly: Ever heard a bad commercial on the air at your radio station? Ever wondered what it is that makes some spots work better on radio than others? A recently released study from the Radio Ad Effectiveness Lab says there are several key elements common to all commercials that successfully engage and grab the ears of listeners and hold them through the message. Find out how to help your station's clients create more effective and emotional audio ads and why advertisers should pay just as much attention to their audio creative as they do to their TV campaigns. It's only in the August 22 edition of NTS Aircheck Weekly arriving in your inbox tomorrow morning.