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October 14, 2008
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"What We Have Here, Is A Failure To Communicate": That's what a group of radio communications and public relations directors believe, so they've formed the Radio Communicators Group. Co-founded by Beasley Broadcast Group Director/Corporate Communications Denyse Mesnick and Greater Media VP/Corporate Communications Heidi Raphael, the new organization's goal is to promote the, "many exciting initiatives taking place within the radio industry." RCG members include corporate communications executives from Clear Channel, Entercom, CBS Radio, Emmis, iBiquity, the HD Radio Alliance the NAB and RAB and more. Others radio industry communications pros interested in joining the group can contact Raphael HERE.
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Arbitron Releases 2008 Network Radio Today: In some news from the ratings company that doesn't involve anyone suing them, Arbitron reports that its latest study and analysis of listenership shows that college educated listeners make up more than two-thirds of the total 18+ audience that listens to network radio. Among Black listeners, radio reaches 84% of Persons18-49, and 86% of Persons 25-54. The report notes Hispanic teens are major radio users, with network radio reaching 74% of 12-17 year old Hispanic youths. Sixty percent of network radio listening is done on-the-go and nearly 75% of all radio listeners are reached by network radio every week. Review the full study HERE.
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ESPN Radio Gets New Tampa Home: As expected, Genesis Communications moves Sports/Talker WHBO's programming down the Tampa Bay radio dial from AM 1470 to AM 1040. That frequency is the former home of News/Talk WWBA/Tampa which moved to AM 820 after Genesis' recent acquisition of former Spanish-language WMGG from Mega Communications. WHBO will continue to simulcast on both AM 1470 and 1040 through the fall, with a new format expected to be announced for AM 1470 in December. Genesis/Tampa Station Manager Steve Baltimore says the move of ESPN Radio to the new frequency will, "triple the potential audience for the station to more than 2 million listeners."
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Komando Takes On The Economy: Nationally syndicated talk show host Kim Komando will devote this weekend's edition of her program to a discussion on how Americans can use the Internet and technology to ease the current stress and strain of America's financial crisis. Komando will discuss how to find legitimate work-at-home opportunities that pay as much as $30 an hour, how to use the skills you already have to make money in the Internet age, the five most important things to know about using online auction sites such as e-Bay, and how to use specific websites to learn how much you owe, save money on travel, getting the best stock info and advice online, and more. WestStar TalkRadio Network's Kim Komando Show airs on a reported 450+ stations nationwide.
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Macon Gets A Black Talk Outlet: In the Georgia city that has a majority African-American population, Clear Channel has debuted WIBB 1280 "The Voice of Macon," a new Talk station focused on the city's Black community. Mornings are hosted by former Macon City Council President Anita Ponder teamed with CC Director/Urban Programming Todd Haygood. They're followed by a lineup including SuperRadio syndicated programs The Al Sharpton Show and The Warren Ballentine Show, American Urban Radio Networks' Bev Smith Show and ABC Radio Networks' Michael Baisden Show.
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Holy S--t! A fitting, but probably best rejected title for a new brokered Sunday show we note is now airing on Fisher News/Talker KVI/Seattle that brings a whole new meaning to the phrase, "potty talk." Septic Solutions, which airs Sundays from noon-1pm, is sponsored by the Washington Onsite Sewage Association, a group with the stated mission of "representing our diverse industry through education, certification, legislative involvement, ethical standards and technical advancement to elevate the professionalism within the industry." The groups' recently held annual meeting for septic and sewage professionals was entitled ... wait for it ... "In The Trenches."
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